Connect to Reconnect: Part of our 10 Christmas Gifts series - Gift Number 5
- Steve Burnside
- Dec 12, 2025
- 1 min read
Gift #5: A Leadership Lesson from Simon Sinek

Today’s gift isn’t a template or a tool it’s about taking some time to develop our skills with a video.
Inside CAKE Connect, we curate hundreds of videos, resources and learning assets.
And one voice is consistently our most popular, Simon Sinek.
This video is one of the most-watched leadership clips in the world and is also our most popular leadership resource on the entire platform.
Why?
Because it captures something important about leadership:
Leadership is not a position it’s a choice. A responsibility and often an act of service.
Watch the video:
Why this gift?
As we move toward a new year and into 2026 planning this message is a powerful reminder of what leadership can be at its best:
creating safety
building trust
supporting people
choosing courage over comfort
modelling the behaviour we want to see
It’s a message that has supported leaders across our programmes and one we return to often.
How to Use This Gift
1. Watch it with your team
Use it as a five-minute discussion starter.
Ask: “What does leadership mean to us here?”
2. Use it in your January kick-off
A brilliant reminder of the behaviours and standards you want to set for 2026.
3. Reflect on your own leadership
Where have you shown service this year?
Where could you show more?
What gets in the way?
Another gift from the CAKE Connect arrives on Monday. Have a fantastic weekend!





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